Of all the marketing methods and strategies, there’s a definite wrong way and a right way to go about CPA marketing.
CPA stands for cost per action and (unlike Pay-Per-Click, where, no matter what action is taken, you are still credited simply for the click-through), a specific action has to be taken by the person clicking through, before you can receive any compensation.
Some of these actions could be:
- Providing an email address
- Providing a name and email address
- Providing a zip code
- Providing a phone number
- Providing full contact information
- Making a purchase
You particularly need to know what you’re doing, if you’re planning to experiment with CPA marketing, because the results in a huge percentage of all cases are typically small – often less than the sign-up fee, if there is one; or PPC ads you may be using to drive people to your site.