That statement isn’t entirely accurate – in fact, it only scratches the surface of what true list building requires.
When publishing an ezine, your greatest challenge is that your audience has grown tired of receiving low-quality content from rivals that masquerades as valuable advice.
Too many publishers chase every fleeting trend and affiliate product because they operate from a “I need to get paid” mindset. That approach makes you forget your subscribers and focus only on your own desires.
That is a guaranteed path to failure.
Every time you craft content for your subscribers, avoid writing solely with the intention of earning a commission. While income is important, your business thrives or fails based on how many readers trust that you genuinely care about helping them achieve their goals.
Demonstrate that you appreciate your readers by sharing real, high-quality information. Let them know you see them as more than just a revenue source. Otherwise, you’ll be grouped with competitors who have a metaphorical sign reading “Will Do Anything for Commissions”.
Building a responsive subscriber list requires conscious effort to develop genuine relationships. People connect with people, not with mindless bots chasing commission checks.



