Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages.
In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.
So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these.
If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.
Here are some of the things you will learn inside ‘Landing Page Blueprint’:
- Planning Your Landing Page Theme
- How to Write a Landing Page that Converts
- Tips on Increasing Your Landing Page Conversion Rate
- Driving Traffic into Your Landing Page
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