Welcome to our video discussing the importance of building online communities outside of social media platforms.
In today’s digital landscape, where social media plays a dominant role in our online interactions, it is essential for businesses to consider creating their own independent communities. This is no longer just a bonus feature; it has become a necessity due to the constantly changing algorithms and monetization strategies of social media platforms that can impact your ability to engage and expand your audience. The key lesson from our presentation is clear: diversify your community-building efforts beyond social media.
With platforms like Facebook prioritizing profitability, businesses that solely rely on these platforms for community growth may face challenges. Instead, we recommend nurturing communities through your existing channels, such as blog comments or course lessons. This approach allows you to build stronger connections with your audience and boost your marketing strategies without being solely dependent on social media algorithms.
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